Idea Magazine
Idea Magazine no.399
Idea Magazine no.399
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The theme for Issue No. 399 is on the Design Field, Today: Thought and Practice of Branding Design around the World.
Features interviews in English and Japanese with FISK, Kokoro & Moi, CEKAI, STUDIO NA.EO, eyen design, Seachange, Bureau Borsche. With essays by Paul Bennett (IDEO) & Nicholas Bell (AUFI), and more!
From the intro:
“Today, society has matured, and companies and designers are finding it difficult to differentiate products and services from the abundance of those on the market simply by offering products with high functionality and quality or beautiful forms. Therefore, how to design user experience will be increasingly required as a role of the designers. One of the places to practice design for this purpose is in the field of branding design, which is the subject of this feature.”
Direction by Idea Design by LABORATORIES (Kensaku Kato, Megumi Moriya) Cooperation with Saki Ho, Min-Young Kim
Features interviews in English and Japanese with FISK, Kokoro & Moi, CEKAI, STUDIO NA.EO, eyen design, Seachange, Bureau Borsche. With essays by Paul Bennett (IDEO) & Nicholas Bell (AUFI), and more!
From the intro:
“Today, society has matured, and companies and designers are finding it difficult to differentiate products and services from the abundance of those on the market simply by offering products with high functionality and quality or beautiful forms. Therefore, how to design user experience will be increasingly required as a role of the designers. One of the places to practice design for this purpose is in the field of branding design, which is the subject of this feature.”
Direction by Idea Design by LABORATORIES (Kensaku Kato, Megumi Moriya) Cooperation with Saki Ho, Min-Young Kim
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